Springtree’s Secret Sauce: Why Purchase Third-Party Brands From Springtree

Springtree has become so well known for our own line of innovative lighting products that many people are surprised to learn we’re also a full reseller for most major AV brands.

We never set out to design our own products—but as installers, every product we created started the same way: we ran into a real problem (or a missing feature) in the field, and we built the solution we wished existed.

Fun note: Back in the day, we came up with ideas for two lighting products—but instead of manufacturing them ourselves, we shared the concepts with Chauvet, and they gave us the honor of naming the fixtures. I (the author of this post) still remember being jealous as a kid that my sister got a light named after her.

So it makes sense that you’d purchase a Springtree product directly from us—our solutions are affordable, simple to use, and innovative. But when it comes to other AV brands, what’s the advantage of buying through Springtree instead of a big-box online retailer?

Is it easier to buy major AV brands from Springtree than from other retailers?

Nope. It actually takes an extra step—you’ll need to click the red “My Price?” button and request a quote. Of course, you can always ☎️ call us and we’ll help you place the order right over the phone.

So why order from us then?

If this doesn’t feel like a traditional sales pitch, that’s because it isn’t. We don’t have a sales culture—we have a help-you culture. And that’s why so many of our customers have stuck with us for years.

The obvious reason is price.

When you request a quote or call in, we can give you a personalized price—often below MAP. MAP (Minimum Advertised Price) sets what retailers are allowed to advertise publicly, which is why online stores that allow immediate checkout sell at MAP. Some product lines have plenty of margin and we can save you a lot; others are tighter and the savings may be modest. Either way, it’s almost always worth asking.

But I don’t think price is the real reason people stay with Springtree.

We have a partnership culture. We want to be the people you call to talk through gear before you’re even ready to order. We want to take care of you on this project—and the projects that come after it—and we want to be the ones who talk you out of overspending when it isn’t necessary.

And you’ll notice something truly unique about Springtree: no sales pressure. No tactics. No schemes to “close the deal.” No follow-up calls to upsell you. That’s also why our sales team earns no commission.

Charles Munger famously said, “Show me the incentive and I’ll show you the outcome.” By making sure our team is never personally incentivized to sell you something you don’t need, we create the kind of trust that leads to long-lasting relationships.

And we do carry an enormous selection of brands and products to solve real-world problems—thousands of items that aren’t even listed on our website. If you’d like help, give us a call at 615-559-1505 and our team will be happy to assist you. You can also reach us anytime through our contact form.

We look forward to helping you—thanks for choosing Springtree!